# İstoç Navi / İstoç Navigasyon | Yahya Erturan

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Project · Advertising, Maps, Sectors, Companies & Product Discovery

İstoç Navi / İstoç Navigasyon

A mobile product for company, product and campaign data at scale. I led the Vayes team and worked on the API and back office.

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I led the Vayes team and developed the API and back office

I led the software team at Vayes on İstoç Navi and worked directly on the API and back office. I used VayesPrime, which I had developed from scratch, as the project’s technical foundation.

İstoç Navi brought İSTOÇ businesses, sectors and products together in a mobile discovery experience. Learn more on the official product website and Vayes’s project page for more about the project.

Technical challenges I helped address

Importing İSTOÇ businesses and keeping their information usable

Classifying a wide range of products and sectors consistently

Making address and geographical accuracy part of the product experience

Designing low-latency flows for high traffic and large volumes of API requests

Connecting advanced advertising and campaign management to back-office workflows

Some of the brands reached by the product I worked on

Project links

Official İstoç Navi website

Vayes Digital — İstoç Navigation project

Apple App Store listing

Google Play listing