01 · Products & applications
Digital products built around real needs
Product analysis, clearer requirements, architecture and technology choices, application development and usability-focused product decisions.
Consultancy scopeTechnical consultancy for products, systems and teams
Move your business forward with software and AI transformation.
I clarify your business needs and bring software, teams and processes together to turn AI into solutions that deliver measurable value.
21+years of industry experience
End to endfrom analysis to long-term operation
Since 2005
Capability is measured by the value it creates.
Experience spanning early projects, full products, integrations and technical consultancy.
21+years working in software
1–2projects · accumulated experience
YEAR2005
Each notch represents a project. Annual values are derived from approximate workload ranges; the current year is adjusted for the month.
Consultancy services
I start with your business need and build practical solutions.
I consider the product, technology and the way the team works together. The priority is to clarify the right problem, then track the solution’s impact.
02 · Systems & cloud infrastructure
Performance, security, maintenance and cloud costs
I review AWS and GCN usage alongside Linux, Cloudflare and Vercel, in light of current performance, reliability and operational needs.
Consultancy scope03 · Software team leadership
Clear workflows, quality and sustainable delivery
I connect priorities, testing, reviews, technical ownership and knowledge transfer into a sustainable way of working.
Consultancy scope04 · Digital transformation
Automation, AI-assisted work and autonomous workflows
I analyse repetitive tasks and decision flows, then automate suitable work with defined permissions, logging and human approval points.
Consultancy scopeIntended outcomes
What could consultancy improve in your business?
I agree deliverables and success measures at the outset, then track improvements against current data and measurable metrics where possible.
PRODUCT
Useful applications that are easy to use
Digital products that meet real business needs without unnecessary complexity.
VISIBILITY
Useful data and measurable insights
Data structures that help you understand operations, set priorities and track decisions.
COST
Measurable cloud cost optimisation
Opportunities based on usage and billing analysis, with targets set against an existing baseline.
SECURITY
Systems with reviewed controls
Applications with assessed risks and access, and controls the team can track.
ARTIFICIAL INTELLIGENCE
Appropriate AI, with controls in place
Tools and workflows supported by tests, code review and human oversight.
INFRASTRUCTURE
Modern development and release practices
Cloud and Linux infrastructure, automated releases and long-term operations suited to the need.
SUSTAINABILITY
Keep knowledge in the team, not with one person
Decision records, technical documentation and a clear handover.
LONG TERM
Technical decisions built for tomorrow
Structures that meet today’s needs and allow for tomorrow’s changes.
How I work
First I understand. Then I design, implement and hand over.
Consultancy need not end with a report. When needed, I work alongside the product team to put the recommendations into practice.
I understand the business goal and the user
I clarify what success means, what the constraints are and where you stand today.
I map the current situation and risks
I assess applications, infrastructure, team processes and costs through observations that can be checked.
I build a prioritised roadmap
I set out alternatives, trade-offs, cost and impact clearly, then break the work into practical steps.
I implement, measure and transfer knowledge alongside the team
I support the team’s ability to sustain the solution through quality checks, documentation and clear ownership.
Success stories
Every product raises different technical questions.
I’ve taken on different responsibilities across dozens of projects. Choosing between them is not easy. Here are a few recent projects, along with some I particularly enjoyed working on.
Dijital Kabul
Create quotations and contracts from templates, with advanced pricing options and TÜBİTAK-timestamped approval in one workspace.
Explore the story
MirAI SaaS
An AI-supported sales platform connecting customer messages, sales opportunities and team tasks.
Explore the story DIFFERENT ROLES, SHARED EXPERIENCEAll success stories
From product development to technical consultancy, explore the decisions and contributions behind my selected projects.
View all
Articles
Notes on technical decisions.
Articles on AI-assisted development, small software teams and the direction of software in 2026, with a clear distinction between evidence, assumptions and my own perspective.
AI · Learning & media literacyAbout 4 min readCan you learn AI from videos?
Learning a skill is different from buying an easy-money promise. How do I assess AI courses, income claims and creators’ business models?
Read the article
TEAMS & DELIVERYAbout 4 min readWhat Stands Between Small Software Teams and Success in Türkiye?
Small teams are often slowed less by headcount than by unclear scope, unfinished work and hidden operational effort.
Read the article
2026 · RESEARCHAbout 7 min readSoftware Trends in Türkiye and Beyond: What Is Changing in 2026?
AI agents, quality, platform engineering, cloud cost and security, viewed through global evidence and Türkiye’s context.
Read the research-led article
About me
I turn scattered ideas into solutions that work.
I’m Yahya Erturan. With 21+ years in the industry, I develop products and applications and help software teams make technical decisions and improve how they work. I am a co-founder of Vayes Digital and Recore Yazılım.
A project rarely arrives with a finished specification. Ideas come from different people, needs emerge in fragments and some details have not yet been considered. I listen first, ask the right questions and build the full picture.
I separate requests from real needs, set priorities and shape the solution and practical plan. Where needed, I write code, lead the team and bring the system to life. For me, consultancy means taking responsibility for making an idea work, as well as offering advice.
My experience journeyHow did this experience take shape? Explore the journey.
How I workSee how I work, step by step.
Get in touch about your needs
From idea to delivery
A process where every piece finds its place.
- Listening
- Grouping
- Analysis
- Prioritisation
- Solution design
- Phasing
- Planning
- AI-powered automation
- Implementation & handover
I listen to scattered ideas and different expectations.
Technical foundations
From applications to cloud infrastructure, with AI under control.
Digital products that fit your business
I design web and mobile applications around your business goals, with a technical foundation your team can develop and maintain over time.
TypeScript
React
Next.js
Node.js
Flutter
Python
JavaScript
PHP
Laravel
Symfony
CodeIgniter
Tailwind CSS
Reliable infrastructure, controlled costs
I assess infrastructure through speed, reliability and running costs, helping you make cloud decisions that support your growth.
AWS
GCN
Cloudflare
Vercel
Linux
Dokploy
Docker
Kubernetes
Terraform
Ansible
Nginx
GitHub Actions
Controlled AI & automation
Clear tasks, defined permissions, tests, logs, code review and human approval. Exception handling and safe stopping points for autonomous workflows.
Manus
Codex
Qwen
Claude
GitHub Copilot
Gemini
Hermes · Nous Research
Ollama
Vector database
AI agents
n8n
Zapier
Online meeting
Choose a time for an online meeting.
An online meeting of up to 30 minutes. All times are in Istanbul time. Suggest a time that suits you; your online meeting appointment is confirmed by mutual agreement.
Online meeting
Your online meeting request will be reviewed; the date and time are confirmed after approval.